The Aste Group, which operates in retail, wholesale and e-commerce, has announced the launch of the first Allbags franchise, marking a new moment for the company, which for 50 years has operated exclusively with its own stores.
Located on the ground floor of Shopping Grand Plaza, in Santo André, São Paulo, the Allbags multi-brand luggage, backpack and accessories franchise store is spread across 91.4sq m and offers a mix of brands such as JanSport, Herschel Supply, Kipling, Victorinox, Fjallraven, The North Face, Roncato, Caterpillar and Reebok in addition to the Allbags own line.
The unit is the ninth of the brand, which was founded in São Paulo in 2007. According to Grupo Aste, a second Allbags franchise will be opened by the end of the year, also in São Paulo.
