Tanger Outlets is close to matching its 2019 occupancy rate after seeing it drop five points in 2020.

Leasing activity has been gangbusters of late for the Greensboro, North Carolina-based chain of 38 outlet centres, which reports the addition of nearly 30 new tenants this quarter.

New to the chain is the sustainable footwear and apparel brand Allbirds, which opened recently at Tanger Outlet Phoenix. Other newcomers include Mack Weldon, Roller Rabbit, Radley London, and Huk and Zwilling J.A. Henckels.

“Our leasing strategy is centred around giving shoppers access to extraordinary brands in diverse categories, which helps to solidify Tanger as their preferred retail destination,” said Executive VP of Leasing Justin Stein.

Along with other outlet chains, Tanger’s key strategy for accelerating leasing deals is the introduction of tenants not historically seen in outlet centres. Tops on the company’s hit list are food & beverage, entertainment, experiential and digitally native retail concepts.