The sustainable shoe and apparel brand has opened a new retail store and community centre at the Garden State Plaza in Paramus, New Jersey today.
The store, which is Allbirds’ first store in New Jersey and 35th globally, spans an area of 3,140sq ft and speaks to the brand’s sustainable focus. Display’s around the store call attention to the Merino Wool, Sugarcane, Tree, and other materials that its products are made of. The design of the store also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors.
Customers can see the carbon footprint of each product clearly displayed, which is a first for the fashion and footwear industry, and is a hallmark of Allbirds’ approach to sustainability.
The new location includes nods to the local community with items such as: Atlantic Ocean, Jersey Shore shoe laces; unique pin design inspired by the Jersey Shore boardwalk and limited-edition Allbirds New Jersey reusable tote bags.
