Alo is launching an immersive digital version of its brick-and-mortar Alo Yoga stores that include virtual reality (VR) components.
The direct-to-consumer activewear brand is working with Metaverse platform Obsess to roll out the virtual store. The customer experience includes digital styling capabilities, streaming beauty and wellness tutorials, virtual workout classes that are typically accessible to paid subscribers of the Alo Moves fitness platform, and seamless checkout.
Customers can also virtually browse, learn about, and shop Alo merchandise, and build custom outfits to visualize how different products will look on them. Users can interact with the store environment via desktop, mobile, or the Meta Quest 2 VR headset.
“We are excited to partner with Obsess to launch the first Alo Yoga virtual store that our community can experience through the Meta Quest 2 VR headset,” said Angelic Vendette, VP & Global Head of Marketing at Alo. “The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life.”
