The premier fashion and lifestyle brand, Alo Yoga, has proudly announced the opening of a flagship store on London’s historic Regent Street.
This milestone represents a substantial expansion of Alo’s European presence, bringing their luxurious, high-performance apparel to the heart of one of the world’s most iconic shopping destinations.
Located at 150 Regent Street, the new Alo store spans over 10,000sq ft and showcases the brand’s complete range of fashion-forward apparel for women, men and unisex styles. From loungewear and coordinated sets to elevated leisure looks perfect for long weekends, Alo Yoga embodies the fusion of fashion, function and fitness. Alo’s designs are crafted to support seamless movement throughout your day, no matter the occasion.
Building on the success of the first UK Alo Yoga store on Kings Road in 2023, the Regent Street flagship is designed to offer an enchanting shopping experience, inviting customers on a transformative journey into the world of Alo. With innovative interior design and thoughtfully crafted fitting rooms, alongside a serene ambiance that reflects Alo’s brand pillars of Air, Land and Ocean, the store creates a tranquil haven in the heart of bustling London. Adding to this immersive experience is a live tree, symbolising growth and vitality, enhancing the store’s natural and harmonious atmosphere.
“We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space – it’s a chance to connect more deeply with our community. We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness. We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance and mindfulness to this iconic city,” said Danny Harris, Co-Founder and Co-CEO of Alo Yoga.
