Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s Seven Dials.
Located in an anchor unit at the junction of Neal Street and Earlham Street at a key gateway to the Seven Dials neighbourhood, Alo Yoga’s opening follows a milestone year of brand commitments at Covent Garden in 2024. Covering almost 100,000sq ft, 55 brands invested in the destination last year, solidifying it as the location of choice for world-class concepts.
Positioned at 25a Neal Street, the new 5,000sq ft Alo Yoga store spotlights its luxury collections of lifestyle and activewear, including contemporary and trend-forward loungewear, accessories and wellness products. Encompassing three floors, the décor of the space is in keeping with its Californian heritage, featuring a fresh and bright aesthetic. This latest instalment in Alo Yoga’s UK expansion underscores Covent Garden and its Seven Dials neighbourhood as a prime location for globally renowned brands to open new stores.
Alo Yoga is one of many recent openings at Covent Garden, joining the 33 new brands that either opened or signed for a new space at the destination in 2024, encompassing a total of almost 60,000sq ft. Amongst these were the launch of flagships stores, new concepts and openings from Arc’teryx, Axel Arigato, Barbour, ELEMIS, EL&N Deli, Delamina Townhouse, Diptyque, Longines and Peak Performance and, as well as the signing of prominent names ERGON House and Nespresso all set to open this year.