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Alo Yoga to Land at Seven Dials

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location.

The premium lifestyle brand is set to open its 5,000sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Alo Yoga’s Covent Garden store will be located at 25a Neal Street, introducing its luxury collection of lifestyle and activewear to the West End. The entrance of the Californian-born brand marks a milestone in its UK expansion, joining over 100 Alo Sanctuaries worldwide as part of its mission to inspire mindful movement and create community. Spanning three floors, the anchor store will spotlight Alo Yoga’s studio-to-street ethos, featuring its celebrity-favoured range of women’s and menswear, designed to be comfortable, contemporary, and trend-forward. Products on offer will include activewear, loungewear, accessories and a selection of wellness products.

The new Covent Garden store will be fitted out in a clean and bright aesthetic with exposed brick accents, designed to reflect its Californian heritage and provide a neutral backdrop to spotlight its range of performance-wear products.