The Italian premium fashion brand has opened its very first online store dedicated entirely to the local Japanese market.
The launch of the online store is accompanied by an exclusive event and showcase which will be held in Tokyo’s Omotesando. The event will showcase the brand’s Autumn/Winter 2021 men’s and women’s collections.
Chief Executive Officer of AlphaTauri, Ahmet Mercan describes this as:“An important milestone for AlphaTauri which marks the official launch of the brand in Japan. Together with our team, we have been planning our debut in this market for some time and we are very proud to celebrate this milestone.”
The launch in the Japanese market underpins the brand’s commitment to its expansion, with a presence now in 87 countries. Alongside the online store, the brand is in talks with potential partners to bring a physical space to accompany the digital space.
