Alshaya Group this week celebrated the ‘go live’ of its 100th online trading site and app across the MENA region with the launch of new apps for American Eagle + Aerie in Egypt and Qatar.
Recognised as one of the leading retailers of international brands in the region, Alshaya has massively accelerated its digital roll-out over the last year as it responds to a permanent shift in customer shopping habits.
Alshaya customers can now find more and more of their favourite brands online in markets across the GCC, as well as in Egypt; brands including American Eagle, BBW, Boots, Foot Locker, H&M, Mothercare, Muji, Pottery Barn, West Elm and Victoria’s Secret. Further sites and apps are in the pipeline.
Commenting on the pace of Alshaya’s digital transformation, Paul Morris, Chief Digital Officer, Alshaya Group said: “Customers, particularly the under-30 mobile-first generation, have embraced new ways to shop. We have worked hard to meet their needs by bringing their favourite brands to their fingertips through a rapidly growing number of sites and apps.”
