Amazon has closed all its 4-star stores just months after opening.
The closure sees 68 locations across the US and UK shut their doors. It is not entirely clear why the concept didn’t get off the ground in the way the retail giant wanted but Dan Parr, Vice President at Business Consultancy CACI had this explanation: “Amazon’s announcement has come as a surprise to many, and follows not long after they introduced the concept to the UK. The move is most likely based on the fact they couldn’t view their customers in the same way as they can do online, and if they did (through you having the app on your phone), not even their innovation could act quickly enough to get you to engage.
