RIVER offers ready to wear every day essentials and occasion wear.
In association with DBS Lifestyle LLP, Amazon Fashion has announced the launch of RIVER to customers in India. RIVER, an affordable brand collaborates with a selection of Indian designers including JJ Valaya, Ashish Soni, Manish Arora and Suneet Varma. With a price point between Rs 999 to Rs 9,999, customers are able to invest in quality pieces of clothing.
Customers can browse over 270 styles in the RIVER capsule including both western and ethnic wear. Mayank Shivam, Director – Strategic Initiatives, Amazon Fashion India commented on the collaboration: “I am thrilled to announce the launch of RIVER on Amazon Fashion. We have worked closely with our partner DBS lifestyle, to ensure that customers across India can now access designer wear at affordable prices.”
While Bhawnish and Divya Suri from DBS commented: “Over the past decade, DBS has continued to pioneer in the field of design and now, we are delighted to partner with Amazon Fashion to launch RIVER. RIVER in essence is a brand that aims to celebrate the legacy of celebrated Indian designers and will offer carefully curated capsule that tells the most compelling story of their design evolution in an affordable format for customers across India.”
