Amazon is quickly expanding its “Just Walk Out” frictionless checkout system to new parts of the country.
The first full-size Amazon Fresh location using the technology on the East Coast opened with a new 30,000-square-foot store in Fairfax, Virginia.
Amazon has been not only expanding the reach of its Just Walk Out technology geographically but also expanding into new brands and retail categories. In March, the company opened its second Whole Foods Market store equipped with the technology, and last fall Amazon announced frictionless checkout partnerships with travel retailer Hudson and with coffeehouse giant Starbucks.
