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Amazon Kicks Off Black Friday Early

Starting Monday 4 October, Amazon is offering what it calls “Black Friday-worthy” deals for the holiday season, with a new gifting by email/text feature for Prime members.

The e-tail titan is unveiling a wide variety of features, solutions, and curated assortments aimed at customers shopping for Thanksgiving, Christmas, Hanukkah, or other seasonal celebrations. Customers can start shopping for holiday deals as of today at amazon.com/epicdeals, on the Amazon mobile shopping app, or by asking an Alexa voice assistant device, “Alexa, what are my deals?”

As part of its holiday promotion, Amazon is rolling out a new holiday shopping option for Prime members using the Amazon mobile shopping app in the US. Prime members can send recipients a gift without knowing their delivery address by selecting the product on the Amazon app, selecting “add gift receipt for easy returns” during checkout, and then typing in a known email address or mobile number of the recipient. That individual can either accept the purchase or exchange for an Amazon gift card, without letting the sender know they did.

Also new for the 2021 holiday season, all customers can access the Amazon Holiday Gift List to create and share one list of gift ideas for everyone in their household, organised by recipient. Customers can add nearly any product on Amazon to their list from the product page, and obtain extended 90-day returns on gifts purchased off their list at amazon.com/registries/holiday.

In addition, on select days throughout October and November, brands such as Apple, Hasbro, Sony, Shark, L’Oreal Paris, Bose, KitchenAid, and others will offer limited-time offers with deeper deals on their selection of most popular products.

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