Amazon has launched an online platform, Amazon Live, that allows sellers to live-stream videos showcasing their products.
Amazon Live
Through the Amazon Live Creator app, Amazon enables brands to livestream directly to Amazon.com and the Amazon mobile app. Through live streaming, merchants are able to showcase their products, interact with customers live and tell their brand story. Alongside the videos, shoppers are able to browse product details and purchase the items they wish. Sellers can also pay to promote their videos and reach a wider number of customers.
Amazon Live streams multiple videos at once, so customers are able to chose and watch the ones that interest them the most, changing to a different stream when they want. Recordings of previous live streams are also available, as well as information on which live streams are coming up next.
A wide range of products are available on Amazon Live, including toys, electronics, home goods and games.
More comprehensive content
Amazon’s new streaming platform highlights just how important video is set to be, and also how retailers are increasingly offering shoppers more comprehensive content. The platform has a number of benefits including driving traffic to Amazon.com and the retailer’s app, overcoming barriers to purchase, and inspiring shoppers into purchasing new products.
