Today Amazon announced the launch of Luxury Stores on its mobile app of the same name, kicking off with items from designer Oscar de la Renta’s pre-fall and fall-winter 2020 collections. It said additional luxury fashion brands will be added to the app in the coming weeks. 

Only Amazon Prime members will initially be able to shop this section by invitation, according to Amazon. Invitations will be extended to more customers over time, it said. Amazon’s Luxury Stores will include interactive features like 360-degree viewing.