The furniture, appliances and mattress retailer are debuting a new format in its new stores in Westminster and Centennial, which are both in the Denver area.
American Freight plans to pilot the concept in additional locations in the first quarter of 2024 before rolling it out nationwide beginning in the third quarter. American Freight has more than 370 US locations across 40 states, where customers can purchase new and open-box items and “take them home today”.
The upgraded store experience offers a fresh look and feel, designed to make shopping for home furnishings simple, convenient and hassle-free, the company said. The features include enhanced brand and product storytelling for open-box appliances, including a color-coded system that will help customers understand the condition of each item.
Other updates include a more spacious layout that makes it easier for customers to discover products and navigate the showroom, along with a full creative refresh of in-store elements, including a new colour palette, interior and exterior signage, and a new American Freight logo.
The new format also deploys AR technology that lets customers visualize how furniture will look in their own home before the purchase. Customers who purchase appliances can also choose to have American Freight’s trained installers deliver and hook up the item. The installers will also test the appliance and show the customer how to use it before hauling away their old product.
