American Vintage has successfully opened a store in London. The store features interior design that was curated by the Foster+Partner architecture studio, making sure to reflect the label’s brand identity. The retailer is keen to expand and grow in the wholesale channel in Italy – focusing more in terms of growing the presence within the multi-brand retailers already selling the label.

“We are looking for the right location in Milan, an essential destination for a fashion label today. We are hoping to be able to inaugurate our first Milanese store by the end of this year. Italy currently accounts for 5% of our total revenue, so there are huge growth opportunities, although it’s a tough market, with strong competition and very expensive rents in the main cities,” said Azoulay.