The French brand is looking to enter markets including Milan, London and Copenhagen along with New York throughout 2021.
American Vintage was founded by Michael Azoulay in 2015 and has grown to become a much-loved brand. The brand’s trademark style is casual, utilising natural materials and vintage treatment to give depth and life to each piece. The brand performed well in 2020 despite the uncertainty caused by the Coronavirus pandemic and now plans to expand their offering to a number of cities.
In Paris, the brand will be opening their first own men’s boutique, located in Paris. The store will be situated at 32 rue Etienne Marcel. London’s Covent Garden will see the opening of a concept store format, occupying 90sq m of sales area.
American Vintage will also open a new boutique in Milan, in the Brera district and a flagship store will be opened in Copenhagen. The brand is also setting up shop in Bilbao and is Lisbon, at 11 avenue de la Liverdad, covering nearly 150sq m.
