The strategic partnership has been signed with the intention of Amorepacific strengthening its global presence.

Amorepacific has been collaborating with China Duty Free Group (CDFG) since 2010 and is currently selling in multiple markets via CDFG’s distribution network. This new agreement, which was signed at an online ceremony, will see the pair invest in developing a sustainable partnership as well as sharing data assets between the two companies. The partnership will also boost support the brand’s duty-free business in the Hainan region and will see the Amorepacific brand launched in more CDFG stores across China.

“Amorepacific has continued its efforts to provide the best services and products to global duty-free customers via online and offline channels,” commented Ahn Se-hong, Amorepacific Group President.

Whilse Charles Chen, China Duty Free Group Chief Executive Officer, commented: “We are happy to announce the strategic partnership with Amorepacific. Chinese duty-free business pioneer CDFG has been working for Hainan’s tourism industry and economic development and it has secured its place as a leading company for duty free worldwide.”