Oman-based perfume retailer Amouage, also known as the Gift of Kings, recently unveiled its flagship store in Mall of Oman, bringing its global store count to 12.
The curated space features an artistic depiction of a solar eclipse in the Omani desert and is finished with luxe materials including dark oak, waxed concrete, polished black stainless steel, brass and gold leaf touches, together in a refined 21st-century brutalist patchwork.
“It is quite a big and ambitious vision to completely reinvent the way people have been shopping for fragrances for decades,” said Renaud Salmon, Chief Experience Officer at Amouage.
But reinventing retail with a big and ambitious vision should come as no surprise from a brand that started off by treading on this very path 40 years ago. What started off as an idea by the late His Majesty Sultan Qaboos bin Said Al Said, the longest-serving beloved leader of the Arab world, to create a gift that contains an essence of Oman to be presented to the important guests of the country has today evolved to become a premium global luxury brand that has put the Sultanate on the world map.
