Amouage Ventures into China

The Oman-based brand has signed a partnership with Hong Kong-based S’Young International Trading Company Limited.

The luxury fragrance house has recently announced its debut on Tmall Global, with a wide range of much-loved masterpieces such as Epic, Dia and Honour. The brand is also offering Memoir and the recently released power-duo, Boundless and Material. Marco Parsiegla, Chief Executive Officer at Amouage, commented: “China is at the heart of an important region and as commerce continues to flow Eastwards, we look forward to adding our unique character to its fragrance narrative. With S’Young, we have found a partner with expertise, experience, and most importantly, with a team that is as passionate about fragrance as we are.”

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