An ethically made, women-led, sustainable fashion brand based in San Francisco is expanding its footprint.
Amour Vert will open a store at Montgomery Village, an open-air retail destination in Santa Rosa, California. Set to open later this year, the new outpost will be the San Francisco-based company’s fifth brick-and-mortar store.
The Montgomery Village store kicks off the next phase of growth for Amour Vert, which plans to triple its current footprint in the next twelve months. Most of the new locations will be in California, but the company is also eyeing properties on the East Coast and in the Midwest.
Blending eco-conscious, French sophistication with Northern Californian ease, Amour Vert launched in 2010. Instead of investing in trends that inevitably lead to the landfill, the company said it is dedicated to addressing the environmental impact of everything it designs before going into production.
From fabric and fibre certification to using only compostable and recycled packaging, Amour Vert said it considers “every decision with intention and purpose.” The company also has a resale program called ReAmour.
In Montgomery Village, Amour Vert will join a growing portfolio of tenants that include Warby Parker and Lululemon, as well as local favourites such as Wild Honey Mercantile and Avid Coffee. With 280,000sq ft of retail space, the Village is home to more than 60 shops, services and eateries.



