The Indian-based jewellery brand has launched their new store in Mayfair’s Burlington Arcade.
The new Amrapali store benefits from a key location in one of London’s most iconic shopping destinations and will be in the company of other luxury brand’s including Church’s, DWL Watches, House of Cashmere, Penhaligon’s and Sterling Diamond among others. The new store will house the brand’s collection of fine, traditional jewellery and vibrantly coloured gems.
Founded in 1978 by two friends Rajiv Arora and Rajesh Ajmera, the Amrapali brand has stores across India and London as well as their dedicated e-commerce store. In the UK, the brand operates a store-in-store in London’s Harrods where shoppers can create custom jewellery designs.
In a statement announcing the opening, the company said: “Experience the Amrapali brand of style in the heart of London. Explore stunning designs that are inspired by the rich heritage of India as you visit our brand new boutique at Burlington Arcade in London.”
