The US brow brand has partnered with House of Beauty to launch the first brand’s first store in India.
The country’s first ABH store and salon is located at DLF Mall of India, Noida. This first-of-its-kind make-up experience store offers Bestselling Brow Products and a Spectacular Brow Bar and Brow Service Area. Customers will be able to get instant Brow cleaning, shaping and the signature ABH Brow looks using the store’s BROW SERVICE AREA.
The signature brow look is achieved by following a detailed 5 step Brow routine that takes 20 minutes to complete. An expert Brow and Makeup artist at the store completes the routine.
Ritika Sharma, Founder & Director, House of Beauty, commented: “House of Beauty is delighted to open Anastasia Beverly Hills’ first store in India as part of its brand expansion plan. With the opening of its first boutique, we bring the true authentic culture and experience of the brand to our consumers. As a brand, we are aware of consumer’s beauty needs in India and we are happy to bring a locally relevant assortment of products and services like our Signature Brow Service through this physical space.”
