Anastasia Beverly Hills has expanded its retail presence in India by opening a new brick-and-mortar store on the first floor of Phoenix Palladium in Mumbai.
The beauty brand’s new destination houses its full selection of brow products, makeup, and tools. The store focuses on products that the US-based brand has become well known for, Phoenix Palladium mall announced on Facebook. The store’s open plan layout creates a spacious feel with lighting mirrors and Anastasia’s brand colour palette.
Anastasia recently launched its Modern Renaissance palette in India, featuring metallic hues for the festive season, the brand announced on its Facebook page dedicated to India. Other recent launches for the brand include Norvina eyeshadow palettes and brow sets.
Anastasia Beverly Hills made its retail debut in the Indian market in 2020 with House of Beauty’s multi-brand beauty e-commerce platform Boddess.
