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Apparel Group and Crocs Achieve Milestone

The Apparel Group have proudly announced the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region.

This significant milestone underscores the group’s expanding presence and commitment to capturing a larger market share in the Middle East, reflecting a strategic focus on regional growth and customer engagement.

Apparel Group now boasts a total of 100 Crocs outlets across the Gulf, reinforcing its commitment to bringing leading international brands closer to its customers. With this milestone, Crocs now operates stores in six GCC countries: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.

The longstanding partnership between Apparel Group and Crocs has yielded numerous achievements, showcasing the success and vibrancy of their collaboration across the GCC, including the recent expansion into the Kuwait market. Crocs’ 100 store footprint serves as a testament to this dynamic alliance, which has consistently driven growth in the region. By strategically collaborating with local brand ambassadors, Crocs has not only solidified its market position but also underscored Apparel Group’s capability in fostering innovation and ensuring relevance.

To commemorate this momentous occasion, an event was held at the Crocs store at the Mall of the Emirates on 21 October. This event showcased the versatility and comfort of Crocs, celebrating both everyday moments and extraordinary adventures. Local artists created distinctive characters – each adorned in Crocs – reflecting local cultural elements and a way of self-expression. With the opening of the 100th store, this celebration marks another milestone in Crocs’ journey of bringing comfort, innovation and style to everyone, everywhere.

Neeraj Teckchandani, CEO of Apparel Group, commented on the expansion: “We are delighted to celebrate the opening of our 100th Crocs store in the GCC region. This milestone reflects our commitment to expanding our footprint and enhancing the customer experience in a market that continues to show tremendous potential. We look forward to further growth and to continuing to deliver innovative and comfortable footwear to our loyal customers.”

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