The global retail leader Apparel Group has announced a partnership agreement with esteemed British heritage and lifestyle brand Barbour.
This strategic alliance will see Barbour make its debut in six key markets: the UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar. The first Barbour store is set to open in Dubai by the spring of 2025.
Barbour is a prestigious fifth generation family owned British heritage and lifestyle brand. Established in 1894 in South Shields in the North East of England, the company celebrates its 130th anniversary this year.
As part of this new partnership, Barbour will introduce its distinctive offerings to the GCC with a dedicated “52 Weeks All-Summer Collection”, designed specifically for the region. This collection will complement Barbour’s iconic wax and quilt ranges, ensuring a comprehensive presentation of the brand’s renowned styles and bestsellers.
Apparel Group CEO, Neeraj Teckchandani, expressed: “We are immensely proud to embark on this exciting partnership with Barbour. This alliance represents a significant milestone for Apparel Group as we introduce this iconic British brand to the GCC. We are confident that Barbour’s timeless heritage and distinguished collections will resonate strongly with our customers and we look forward to showcasing its unique offerings across the region. This collaboration marks a new chapter in our commitment to delivering exceptional brands and experiences to our markets.”
