The company has opened a new location in Beijing’s upmarket retail district Sanlitun.
The Apple Sanlitun store is twice the size of the one it replaces right next door and features many of the firm’s most recent retail design concept advancements, introducing a forum, viewing gallery and boardroom.
What the new features allow is for twice the space that is reserved for service and support, while maintaining consciousness of social distancing and safety protocols appropriate to the current Covid-19 climate.
Apple Sanlitun features a facade of 33ft tall glass panels and contains the brand’s first integrated solar array in a Chinese retail store, which powers the shopping area.
“This store sets a new standard for Apple Retail in China and we’re thrilled to build on our history in Beijing,” said Apple’s Senior VP of Retail and People Deirdre O’Brien. “We look forward to operating Apple Sanlitun, and all of our stores around the world, with the health and safety of our customers and teams as our top priority.”
