The company’s newest US store is positioned in one of the largest malls in the US, the American Dream mall in New Jersey.
Apple has opened at American Dream, Triple Five’s massive retail and entertainment centre in East Rutherford, New Jersey. Apple American Dream — the company’s 11th store in New Jersey — is located on the second level (Court D) of the three million square foot mega-centre. It features the tech giant’s latest retail format, including a dedicated pickup area for online orders, as well as a dedicated space for “Today at Apple” sessions.
According to Apple, the new store’s team members are “a reflection of the diverse community” it will serve, collectively speaking 15 different languages. Similar to all Apple facilities, Apple American Dream is powered by 100 per cent renewable energy.
The opening of Apple American Dream follows the November reopening of its flagship at Pacific Centre, in Vancouver, Canada. The façade of the expanded, two-level store features 32ft floor-to-ceiling glass panels. As customers ascend to the second level, natural light flows through a glass skylight onto a 45ft grand staircase — one of the tallest in any Apple store.
