The new store format will allow customers to easily pick up their online orders.
The Express Store is a simplified version of the Apple Store that simply resembles a bank teller window. As Apple battles with the continued effects of the ongoing Coronavirus pandemic and is only able to offer curbside and appointment-service only, this new Express Store focuses on customer experience.
Customers who have placed an order online are able to walk into the store and collect their purchase via one counter. Customers with a Genius Bar appointment are directed to a secondary counter to ensure that customers are able to safely distance themselves from each other whilst in the store.
It is still unclear at this moment if Apple will roll out the Express Store concept to more of its existing locations.