The Nordic fashion and lifestyle brand will be opening a new flagship store in Paris this autumn, marking the brand’s first physical location in France.

Based in Stockholm, ARKET is a modern-day market destination created to simplify good choices and provide inspiration for a more beautiful everyday life. Well-considered collections offer fashion and accessories for women, men and children, completed with interior essentials for the home.

Pernilla Wohlfahrt, Managing Director, ARKET, said: “We are truly excited to announce the upcoming opening of our first store in Paris. It is a perfect location to present the brand, and be able to give our customers the real ARKET experience. We long to welcome people into our world and to be inspired by the rich diversity of our collections, designed to answer the needs of a modern wardrobe.”

The Paris store is a complete lifestyle destination, combining a curated selection of ready-to-wear and accessories for women and men, childrenswear, body care and interior. Timeless wardrobe staples will be combined with seasonal fashion drops capturing current trends and expressions.

In store, customers will also find ARKET café, developed and lead by acclaimed Swedish chef Martin Berg. With the mission to promote natural flavours and healthy ingredients, the café offers a vegetarian menu, seasonal pastries and organic speciality coffees from some of the world’s best growing regions.