The two companies have come together and announced a new strategic phase in their 20-year relationship.
This latest agreement between Italian luxury fashion house Armani Group and Italian online fashion retailer YOOX Net-A-Porter Group will remain in place until 2025. Under the agreement, the next two years will see the development of a revolutionary, digital and integrated shopping experience for customers.
It will integrate Armani’s digital stores with their physical boutiques and, leveraging YOOX Net-a-Porter’s global logistics network; will create a seamless connection between Armani’s clients and products, online and offline.
“In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better. Mine is an invitation to consume more responsibly, focusing on authenticity and change. In YOOX Net-a-Porter I’ve found a partner that allows me to transform this principle in a new multi-channel shopping project where the relationship with the customer is increasingly personal and direct, while e-commerce and boutiques are integrated in a dynamic balance, which will have a positive effect, also on the environment,” explains Giorgio Armani, President and CEO Armani Group.
“Armani has always been at the forefront of the world of fashion and luxury and one of the first to have adopted e-commerce with us. After a partnership that has lasted for two decades, we are still both driven by the desire to revolutionize the world of fashion with continuous innovations, as we have done since the first day we started working together,” explains Federico Marchetti, Chairman and CEO, Yoox Net-a-Porter Group.
