The beauty arm of Italian luxury fashion house Armani, Armani Beauty, has opened its first flagship store in India, which is located on the ground floor of DLF Promenade in New Delhi.
Global SSBeauty Brands – the distribution arm of Shoppers Stop – led the launch after introducing Armani Fragrances to the Indian market last year.
Bijuu Kaasim, CEO of Beauty, Shoppers Stop, said the opening marked the beginning of the company’s journey with Armani. “This isn’t just any beauty store; it’s a meticulously curated space that embodies the Armani brand’s elegance and sophistication,” he added.
Located on the ground floor of the mall, the open plan store has a striking red and white colour scheme featuring black accents. Both men’s and women’s fragrances are available in the store with signature scents including ‘Aqua di Giò,’ ‘My Way,’ “si,’ and ‘Armani Code,’ as well as the brand’s ‘Couture Fragrances’ collection. The store’s cosmetics offering includes products for face, lips and eyes and its skincare selection features its signature anti-aging range ‘Crema Nera’ to complete Armani beauty’s universe.
