The new pop-up by Armani Beauty is located at Hainan’s Sanya International Duty Free Shopping Complex.
The new ARMANI BOX ON AIR pop-up store will offer guests the opportunity to explore a number of immersive experiences including a virtual makeup application, a skincare consultation and an augmented reality moment. A number of other experiences are available including a concierge service and an opportunity to purchase products.
The key experiential element to the pop-up is an opportunity for guests to shoot their own cinematic experience from a movie director perspective, wearing Armani beauty products through a number of curated scenarios which include the ‘Live your Passion’, ‘Capture your Glow’, ‘Escape to Nature’ and ‘Live your Own Scenario’.
As well as offering a number of immersive experiences, customers can also purchase iconic Armani products such as My Armani to Go Cushion, Power Fabric and Designer Lift foundations, the full Armani lip range, the Si Passione fragrance and Crema Nera collection.
