A new store is preparing to open in Berlin in the spring, as Armani celebrates the 30th anniversary of Armani Exchange.
The store will cover an area of around 380sq m and the real estate specialist Comfort von arranged the shop at Kurfürstendamm 29 for the brand. The line, which originally mainly consisted of t-shirts, jeans and polo shirts, has expanded its range to strengthen the areas of denim, sportswear, streetwear and informal clothing.
Meanwhile, the brand’s accessories category has also been expanded to include watches, glasses, bags, shoes and belts. There is also a range of sustainably designed pieces.
Founded in 1975, Giorgio Armani SpA remains to this day a family company with Giorgio Armani still at the reigns. As well as the Armani Exchange line, Giorgio Armani Fashion also includes lines including Giorgio Armani, Emporio Armani and EA7.
