The Colombian menswear giant is revealing its cards for 2025. This year will be the year of franchise sales and growth into smaller cities, all with a new store format and digital support.
“We are going to be located in smaller cities and instead of reaching those cities with areas of 800, 1,000 or 2,000m, they will be, for example, 200m for the men’s line and, for the women’s line, which is very successful, 120 or 150m,” the group’s President, Arturo Calle, informed Valora Analitik.
In addition to its expansion with physical stores and franchises, Arturo Calle has established itself on the Mercado Libre platform, as one of the 50 iconic brands of Colombia in the marketplace, which seeks to democratise fashion in the country.
“The arrival of Arturo Calle not only represents an expansion of the brand, but also an additional boost to the strengthening of the Colombian e-commerce industry, a key sector in the country’s economic growth,” the platform reported.
Currently, Arturo Calle has 100 stores in Colombia and is present in Costa Rica, Panama, El Salvador and its most recent international foray, Peru.