The business has announced significant plans to expand in the convenience market by partnering with EG Group.
The company will launch 28 new Asda On The Move stores this year, up to 200 sites next year and with the ambition to roll out further stores in 2023.
The launch follows the successful trial of five Asda On the Move stores, which have opened on EG Group forecourt sites since last October, as part of the supermarket’s partnerships strategy to help customers complete more shopping missions in one location.
The Asda On the Move sites will be opened on sites owned by brothers Mohsin and Zuber Issa, who bought the supermarket from US retailer Walmart via their EG Group a year ago for £6.8bn.
Each site will be up to 3,000sq ft in size and stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range and a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts. They will also include foodservice offerings from EG Group and their partner brands such as Greggs and Subway.
