Occupying a total retail space of 1,035sq ft, the new store at Bengaluru’s Orion Mall is the brand’s 11th outlet in Southern India.
The Asics Orion Mall store promises to bring a vibrant and immersive shopping experience for the region. Showcasing the brand’s entire running and training collection along with sports style and performance categories.
The store has been developed with a unique concept that perfectly strikes a balance the brand’s highly technical aspects with warm natural finishes, features and materials to create a powerful and exciting brand experience.
Rajat Khurana, Managing Director, Asics India and South Asia, commented: “As the world steps into the new normal where health and sustainability are the need of the house, Asics’ new store is completely aligned with our efforts to promote a sound body and mind experience for our consumers. Our constant endeavour has been to elevate and enhance the customer experience across all touchpoints and our retail footprint rightly addresses the growing consumer appetite in the South region for health, fitness and sports.”
