The online giant has partnered with British fresh handmade cosmetic pioneer, Lush, adding it to its Face + Body beauty offering.
ASOS beauty offer currently includes more than 10,000 products from over 200 brands. Lush is the latest one to join the ever-growing line up. The 25-year old Lush focuses on natural ingredients, an ethical stance and minimal and sustainable packaging. In more recent years, the brand has made moves to remove packaging altogether.
According to ASOS, the collection includes a “full line-up of exclusive sets comprising Lush’s handmade heroes and a selection of their signature shampoo bars, all packed full of fresh, effective ingredients for head to toe.”
Each Lush product will feature a code which customers can scan using the Lush app to learn more about the ingredients, benefits and how to use. The collection also includes an all-new bath bomb that has been designed exclusively for ASOS and is infused with mood-boosting scents of Sicilian red mandarin.
