The pioneering local brand in the UAE is set to renovate its Umm Seqeim, Al Warqa’a and Al Mizhar outlets and inaugurate two new stores at Dubai Waterfront Supermarket and JVC Mart.
The newly revamped Umm Seqeim outlet will begin welcoming customers in mid-October whilst the Al Warqa’a and Al Mizhar outlets will open doors to customers in 2022. The revamp will see a move to more unified branding with the signature Aswaaq look and feel, bringing elements of Arabic sooks to offer a street-market spirit to shoppers.
Franck Rouquet, CEO, Aswaaq Retail said: “Aswaaq always been a community center and with the new plans we hope to enhance the spirit of community and offer options to bring people together. Our enhanced product offering will cater to the needs of a wider range of the community. The new openings and the store revamp came as part of our 5-Year expansion plan to expand to more communities across the emirates. We envision Aswaaq as a true household name in the UAE.”
