The brand has continued its store expansion in the country with the opening of its 35th store this year.

The active lifestyle brand for women and girls, a division of Gap Inc., opened the doors to a multi-level 5,000sq ft location in the Soho neighbourhood of Manhattan. The store includes a dedicated community space aimed at bringing Athleta’s mission to empower women and girls to reach their limitless potential to life through movement and connection.

“Athleta Soho marks our 35th new store opening in North America this year, meeting our goal to add 30 to 40 new stores to our fleet in 2022,” Cristy Maggio, Head of Stores for Athleta. “The expansion of our store footprint is an important driver of Athleta’s long-term growth plan, helping us build brand awareness and expand our community of empowered women and girls.”

Athleta Soho features the brand’s performance and lifestyle products for women, along with its Athleta Girl assortment. It also offers free alterations, buy online pickup in-store services and personalised styling appointments.