Longmartin Properties Ltd, a joint venture between Shaftesbury Capital and the Mercers’ Company, has announced that technical athletic apparel brand, lululemon, will be relocating and upsizing its flagship store within The Yards, Covent Garden.
Taking a new, prominent corner unit on Long Acre, the new 8,364sq ft store will mark a 130 per cent upsize and is a strong vote of confidence in the destination from a leading international brand.
Set to open later this summer, the flagship West End store will showcase lululemon’s range of activewear products for activities including yoga, running and training and more, across its womenswear, menswear, footwear and accessories lines.
lululemon’s upsized store will join The Yards’ extensive line up of sportwear brands, including Pineapple, Snow+Rock and Runners Need, alongside premium fashion brands on Long Acre, including Levi’s and Reiss. Covent Garden is also home to Canadian high performance outdoor apparel and accessories brand, Arc’teryx, and HOKA’s first-ever retail location in Europe.
Building on the brand’s vision to create a community through a local grassroots approach, lululemon will benefit from The Yards’ vibrant neighbourhood of office workers, residents and visitors and is set to offer local activities from running clubs to group exercise sessions in the area.
