Fans at Mercedes Benz Stadium in Atlanta have a new option for pouring fresh draft beer – without the bartender.
Mercedes Benz Stadium, which is home field for both the Atlanta Falcons pro football franchise and pro soccer team Atlanta United FC, is now operating a frictionless store called the Michelob Ultra Grill in partnership with GS Draft System Solutions.
The store integrates the GS Draft QuickTap fast-dispensing draft system with AiFi’s computer-vision cameras to enable customers to select and purchase fresh beers and walk out without waiting in line or scanning to pay.
Customers can tap their credit card to gain store entry and provide age verification once crossing over from the market side of the store to the draft beer TapWalls self-serve draft area. QuickTap can pour a 20-ounce draft beer in less than six seconds, according to GS Draft. Customers can also purchase hot food items, candy, and packaged snacks without having to wait in line.
“Stadiums and large live event venues are the perfect setting for autonomous retail and AiFi is proud to play a part in shaping the fan’s enjoyment while in attendance,” said Steve Carlin, CEO at AiFi. “As live events continue to garner larger and larger crowds, we’re helping stadiums and retailers embrace tech-forward solutions that help fans minimize the time in concessions and merchandise lines to get them back to the action faster. This new autonomous drink lane and market is just the latest example of how AiFi’s flexible technology solution is leading that charge and our commitment to improving the fan experience.”
