Amid store closures and self-isolating customers, online retail saw the largest month-on-month growth in the history of NAB’s online retail sales index in April.
Growing 16.2 per cent on what was seen in March, and 58.5 per cent on April 2019, NAB recorded sales growth in all eight categories.
“In the month, growth was strongest for the smallest sales category, takeaway food, which returned to growth after contracting in March,” NAB Chief Economist Alan Oster said. “It seems that online activity by category has moved somewhat in phases over the past three months, initially led by strong growth in grocery and liquor as panic buying took hold. While that category continues apace, a focus on home improvement and working from home were clear gains in March and April.”
With lockdown measures beginning to ease, it remains to be seen if consumers will return to a business-as-usual shopping experience, which would counteract the boost that online fashion has seen in recent times after months of below average performance.