AWJ Investments has expanded Awani, its Lebanese brand, with a new location in Riyadh’s Nakheel Mall.
The Awani brand was previously only available at The Zone in the capital, and the holding group now has further plans to enhance its presence in Saudi Arabia with this opening and the opening of a Catch 22 brand, which will also open in Riyadh’s Nakheel Mall before the end of the year.
Earlier this year, AWJ Investments launched its innovative dark kitchen called DKitchen in Silicon Oasis. From this location, it will offer Fuse, a new virtual brand offering shawarma-based dishes with an international twist.
Manhal Naser, Group CEO, AWJ Investments, said: “The opening of the new branch in Riyadh is a significant opportunity to increase our presence in Saudi Arabia, building up the Awani brand into a household name across the country. With this, and the upcoming launch of a new Catch 22 in Riyadh, we continue to accelerate the growth of AWJ Investments, taking our existing brands to new levels and diversifying with exciting new brands.”
