The move comes following Azadea and URBN’s recent launch and opening of Anthropologie in Dubai Mall.

The new concept store offers the very latest in fashion, accessories, home furnishings and beauty products. The brand’s first location in the GCC focuses on sparking inspiration and innovation in its customers. The store’s design concept is a form of self-expression and it encourages customers to create and diversify through colours and natural elements.

Mr Salim Fakhouri, President of Fashion and Accessories at Azadea, commented: “Our partnership with URBN aligns with our continuous commitment to bring diverse and exciting new concepts and brands to our customers across the region.”

Meanwhile, URBN’s International COO, Michael Marth, commented: “We are excited to be continuing and expanding our relationship with Azadea as we see great customer demand and huge potential to grow further in the UAE.”

Anthropologie opened its door in Dubai Mall just as Urban Outfitters was launch in Yas Mall, Abu Dhabi. The successful launch of these two sister brands lays solid ground work for further store openings in the near future.