Through AZADEA’s new expansion plan, more stores are expected to open in the UAE as well as in key locations across Qatar, Bahrain, and Oman.
AZADEA has strengthened its partnership with Decathlon with new strategic store openings and expansion into key locations. This strategy is in line with Decathlon’s commitment to providing sports for all people.
Decathlon currently has eight stores across the Middle East with four being located in the UAE, including the latest opening of a 4,000sq m flagship store at the Dubai Mall in June 2021. Through AZADEA’s new expansion plan, more stores are expected to open in the UAE as well as in key locations across Qatar, Bahrain, and Oman.
Salim Fakhouri, President of Fashion & Sports Division of AZADEA, stated, “Our unique collaboration with Decathlon adds value to the MENA market as we are determined to increase accessibility to sporting goods and leisure while promoting a healthy lifestyle across the region on a grand scale.”
AZADEA’s investment in expanding Decathlon reflects Decathlon’s core mission to make the joy and benefits of sports accessible to many. The strengthening of AZADEA’s portfolio is in line with new Decathlon locations opening across the Middle East to increase the availability and accessibility of fitness and health gear in different areas. The new stores will include locations such as Doha Festival City and Place Vendome in Qatar and Dubai Hills & Reem Mall in the UAE, and more.
