Committed to innovation and invention, both BOSE and AZADEA Group have come together to provide their guests with a seamless and enhanced shopping experience.

AZADEA Group has announced a new partnership after signing with BOSE in the UAE, adding to its diverse portfolio of lifestyle brands.

Keeping customers at the core of their mission in providing the latest technology and accessories to complement their modern needs, the two groups are developing their existing relationship to create meaningful and enriching experiences for their customers. AZADEA Group will resell BOSE products through stand-alone Bose stores at The Dubai Mall, Mall of the Emirates, and all BOSE shop-in-shop across Virgin Megastores in the UAE.

“At AZADEA Group, our mission is to always bring new and innovative offerings to our customers. Our partnership with BOSE, a global leader in audio technology, is only a testimony of our continued commitment towards this mission. We are proud of this strategic alliance between AZADEA and BOSE and look forward to creating more exciting moments for our customers and bring more value to both organisations,” said Marwan Hert, President of the Lifestyle Division at AZADEA Group.