The French premium brand will occupy number 55 Paseo de Gracia and will brings it luxe, bohemian ready-to-wear offerings to Barcelona.
According to economic newspaper, Expansión, the French brand Ba & sh is one of the first brands to land on the iconic Paseo de Gracia after the pandemic. The Coronavirus crisis and the cessation of international tourism had a huge impact on the traditional sought-after commercial routes, which has resulted in the closure of many establishments but the incorporation of many new brands.
This will be the first street level store in Barcelona for Ba & sh with its other operations in Spain amounting to two corners in El Corte Inglés and an outlet in La Roca Village. Ba & sh also has one-brand stores in Madrid, A Coruña, Bilbao, San Sebastián, Valencia, Malaga and Marbella. Alongside this, the brand is distributed in its select corners in El Corte Inglés and through its e-commerce operations.
