Established in 1910 in Marrakech and revived in 2019 by the Singapore-based premium gourmet retailer V3 Gourmet, Bacha Coffee has steadily grown into a global force, captivating coffee lovers with lavish store interiors and an extensive range of coffee products and accompaniments.
The brand opened its first overseas location in Singapore’s ION Orchard mall in 2019, following the reopening of its original Bacha Coffee boutique in Marrakech’s historic Dar Bacha Palace. Its Asian expansion has since been swift, with 11 locations now embedded in Singapore, alongside new destinations for the brand across the region, including in Hong Kong, Kuala Lumpur and Taipei.
The company is capitalising on Asian consumers’ heightened demand for premium F&B offerings: in 2023, sales for specialty coffee and tea shops in Southeast Asia accounted for USD4.4bn, set to grow further by an eight per cent CAGR between 2023 and 2028, according to Euromonitor research.
By the end of 2024, Bacha Coffee envisions a network of 50 touch points spanning across 12 cities, including locations such as Tokyo, Seoul, Jakarta and Dubai.
